01
The missed-call problem
Every call that rings out is a job handed to the next business on the list.
A FIELD GUIDE · FOR THE TRADES · 2026
The trades guide to agentic AI.
Stop missing the call. Start winning the job.
18 min read · 34 pages · Published May 2026
Inside this guide.
8 sections, roughly 18 minutes end to end.
02
What agentic AI actually is
A digital worker that answers the phone, books jobs, and chases quotes — in plain language.
03
The five jobs it does for a trades business
Answering, booking, chasing, reminding, and covering the hours you cannot.
04
A day on the tools, two ways
The same Tuesday for the same electrician — once without a digital worker, once with.
05
What it costs you to do nothing
The leaks never show up on an invoice. Here's how to size your own number.
06
Getting started in a week
Five minutes to switch on; an hour of groundwork to make it genuinely good.
07
Three trades in practice
A sole-trader electrician, a small plumbing firm, and a multi-van HVAC business.
08
The worries, answered honestly
“Will it sound like a robot?” and the other fair questions every trade asks.
3 case studies.
Composites drawn from real deployments. Names abstracted, patterns real.
Sole trader
One van, no office, every call answered.
“I'm not missing the after-hours stuff anymore, and that's where the good emergency jobs were always hiding.”
Small firm
The office person stopped drowning.
“It's like having a second person on the desk at exactly the moments we used to lose calls, without a second wage.”
Bigger operation
The heatwave stopped being chaos.
“The first heatwave after we switched it on, we caught every call. We'd never managed that before, not once.”
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